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How to Create a Personal Brand Strategy
Introduction
Welcome and Course Overview (18:06)
Unique Essence
Discovering Your Unique Essence (32:02)
Unique Attributes
Clarify Your Unique Attributes (39:26)
Market
Choosing Your Market & Defining Alternatives (39:38)
Target Audience
Identify Your Ideal Target Audience (15:46)
Target Customers
Create Customer Profiles That Convert (19:29)
Pain Points
Pin Point Your Target Customer's Pain Points (25:42)
Desired Transformation
Define the Transformation You Provide (16:35)
Strategic Emphasis, Archeytpe & Tone of Voice & Personality
Developing a Brand Identity (34:32)
Storytelling
Master Your Story & Pitch (45:34)
Embodiment
EmBODY Your Personal Brand (40:24)
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Discovering Your Unique Essence
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